And women were strongly discouraged from running because doctors believed it was bad for their health. And around the globe, there are more than one thousand marathons annually.īut before the 1970s, running was a fringe sport… no one made running shoes in the US - if you wanted them, you had to import a fancy German sneaker by a niche company called Adidas. In a matter of months, even an inexperienced runner can train for a marathon. JODY AVIRGAN: Running is the most popular form of exercise in the world today.
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